DNS Replaces IP Addresses; ENS Upgrades Web2 DNS’s; Star Compliments ENS, Being Omni-Chain Compatible With Non EVM Chains
Since domain names launched in 1984, few improvements have been made to them. The pioneering domain service launched with six top-level domains (TLDs), that is, .com, .org, .net, .edu, .gov, and .mil. These TLDs were adopted slowly given the internet of the time mostly supported exchange of plain text via email. In context, the 100th .com domain was registered nearly four years later, in November 1987.
Today, however, with the world wide web, there are endless possibilities for web-based operations, including social networking, banking, e-commerce, and gaming. Although these TLDs worked efficiently early on, nowadays these legacy domains are not interoperable with different Web2 operations. For instance, one user will require a different username or account for each social media, bank account, gaming profile, etc.
Modern Domains are Powered by Blockchain
Ethereum Name Service (ENS) is the first of its kind. It was released in 2017 as a Web3 domain service, providing a blockchain naming standard. In the first five years the first TLD .eth gained over 1.67 million registered users. This growth suggests a shift to Web3, presenting an opportunity for users to upgrade their web experience. As ENS allows the user to create a single custom domain name that is simpler to operate, comparatively to long and complex addresses.
Enhancing the Web Experience
Blockchain DNS’s collate various web services to generate a single domain. This domain can be deployed across EVM compatible protocols allowing for consistent service integration. This is unlike traditional websites, where users have to set up a different profile on each service before operating.
Consider banking services on Web2. Banks and payment service providers (PSPs) like PayPal operate independently, and users need to set up separate bank and PSP profiles. When transacting, this fragmented web infrastructure impedes user experience with interruptions like logging in and out, verifying identity, and many more.
Conversely, a blockchain DNS bundles these services to enhance the interoperability of Web3 services. This way, you can access any and every resource on the chain using your unique name.
ENS has provided a foundation for web3 domain name services to evolve. Star Name Service (SNS) is the next iteration of blockchain-powered DNS with custom TLD suffixes. Star is billed as the web3 ICANN, building on top of LayerZero’s cross-chain messaging service.
This creates an incredible opportunity for early adopters to get on board with the early release of popular TLDs to invest and then sell on secondary markets as they accrue value.
A Growing Protocol
Beyond SNS, Star Protocol is developing a link-in-bio tool (“Linkee”), which links to Web2 social media accounts & DIDs on an aggregated landing page.
Star will also launch a Web3 version of Shopify & suite of marketing tools to help creators and businesses monetize their content. Both of these products will play a significant role evolving content creation, paving the way for a tokenized future.
Getting Started with Star
Star regularly provides airdrops, rewards, and giveaways to its earliest community members.
So, if you want to experience this for yourself, register your custom domain before it’s claimed!
Visit the official Star Name Service website (https://sns.so).
For more information and to receive regular updates along with VIP giveaways & airdrops, sign up to our socials>>
Twitter: https://twitter.com/star_protocol
